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YouTube Marketing Statistics for 2024

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Are you searching for important YouTube marketing statistics for 2024? Well, you are in the right place because this blog post has got you covered. 

Starting a YouTube channel and hoping to reach lots of people with popular videos is something many people dream about. YouTube is huge, with billions of hours of videos watched every day. It seems like the perfect place to get noticed.

YouTube is not just a place to watch videos; it is also a place where you can connect with your audience directly and make content that they can find when they need it.

So, without waiting any longer, Let’s get started with over 70 YouTube marketing facts you should know.

List of YouTube Marketing Statistics:

  • General YouTube statistics.
  • YouTube marketing statistics.
  • YouTube user behavior statistics.
  • YouTube demographics statistics.
  • YouTube audience statistics.
  • YouTube worldwide penetration statistics.
  • YouTube video, content, and creator statistics.
  • YouTube Shorts statistics.
  • YouTube Premium and Music statistics.
  • YouTube TV statistics.

General YouTube Statistics:

  • More than 10 billion times, people have downloaded the YouTube app from the Google Play store.
  • Every month, 2.5 billion people use YouTube.
  • The channel with the most subscribers on YouTube is T-Series, with 259 million subscribers.
  • MrBeast is the second most popular channel, with 237 million subscribers.
  • In the United States, around 239 million people watch YouTube.
  • About 5 million times, people in the U.S. have downloaded the YouTube app from Apple’s App Store.

YouTube Marketing Statistics:

Let’s look at some important facts about using YouTube for marketing. These numbers show how good YouTube can be for promoting products or services:

  • YouTube made about $31.5 billion from ads worldwide in 2023.
  • Almost all marketers (90%) use YouTube to advertise their videos.
  • Paid ads on YouTube for mobiles are 84% more likely to grab people’s attention compared to TV ads.
  • Most marketers (78%) think YouTube is a great place for showing videos.
  • Many companies that sell directly to customers (67%) use YouTube for their marketing.
  • About half of these companies (45%) find YouTube somewhat useful for their marketing.
  • The average rate at which people quickly leave YouTube after visiting is 34%.
  • Around 30% of companies that advertise on social media also use YouTube.
  • Almost a third (29%) of companies selling to customers find YouTube very helpful for their marketing.
  • Some companies (12%) find YouTube extremely useful for their marketing.
  • YouTube’s ad income increased by 8% in the past year compared to 2022.
  • Only a tiny percentage (2%) of companies find YouTube ineffective for their marketing.
  • On average, people check out six pages during one visit to YouTube.

YouTube User Behavior Statistics:

YouTube is super popular. Every month, about 2.49 billion people use it. That is like half of all the people on social media around the world. And get this, 100 million people are paying for special stuff on YouTube, like music or ad-free videos.

Now, let’s talk about how people use YouTube. Most folks visit it on their phones – like, 98 billion visits from July to December 2023 were on mobile. But desktops are still in the game with 8 billion visits during the same time.

People really love YouTube. In the U.S., adults spend around 48 minutes on it every day. And it is not just the U.S.; around 90% of people worldwide use their phones to watch YouTube.

What’s cool is that many users are open to all sorts of content. Like, 60% are cool with videos made by AI, and over half have watched a VTuber. And young people, like Generation Z, spend a lot of their online video time on YouTube – like, 29% of it.

Some hardcore fans spend over 17 hours a week watching videos on YouTube. And even though most people use their phones, there are still some who prefer watching on desktops – about 12% of users worldwide.

So, YouTube is not just big, it is where people spend a lot of their time, especially on their phones.

YouTube Audience Demographics and Statistics:

YouTube has more boys than girls watching it. About 54% of users are boys, and 46% are girls. The most common age group watching YouTube is between 25 and 34 years old. That is around 12% of boys and 9% of girls all over the world.

Looking at who watches YouTube can help you figure out if it is right for your audience. Most YouTube watchers are boys, about 54.4%, and girls make up 45.6%. The biggest age group watching is between 25 and 34 years old, which is about 21.3% of all watchers. After them, it is people between 35 and 44. YouTube is also popular with young adults aged 18 to 24, making up 15.5% of viewers.

Even though lots of people use YouTube, most of the visitors come from the United States. They make up about 21.93% of all YouTube visitors. India is next, but it only makes up 8.11% of the visitors.

YouTube Worldwide Penetration Statistics:

  • United Arab Emirates (UAE): An impressive 98% of the UAE population engages with YouTube. That means almost everyone there watches videos on the platform.
  • Israel: In Israel, 92% of the population enjoys YouTube. They are quite fond of cat videos and cooking tutorials, I imagine.
  • Netherlands: About 91% of the Dutch population tunes in to YouTube. They might be watching tulip-growing tips or cycling adventures.
  • United Kingdom (U.K.), Saudi Arabia, and Norway: These countries share a 90% engagement rate with YouTube. Whether it is tea-drinking guides, desert safaris, or fjord explorations, YouTube has them covered.
  • South Korea: 89% of South Koreans are part of the YouTube community. K-pop dance covers, gaming streams, and spicy ramen challenges—YouTube keeps them entertained.
  • United States (U.S.): In the U.S., 77% of the population engages with YouTube. From makeup tutorials to conspiracy theories, there’s something for everyone.

Remember, YouTube is like a global TV where you can find anything from cute puppies to rocket science explanations.

YouTube Video, Content, and Creator Statistics:

Have you seen those “GRWM” videos? 

That is where people get ready while chatting with the camera. Surprisingly, these videos, with words like “grwm” in the title, have got a lot of views—13 billion, to be exact. Seems like we all enjoy watching others put on makeup or pick outfits.

Have you heard about generative AI tools? 

They are like computer magic creating videos. Content related to or using generative AI tools has scored 1.7 billion views. It is like robots making art.

Love Barbie movies? 

You are not alone. Videos about the iconic Barbie movie have got over 1 billion views. Barbie still rocks.

Now, let’s talk about MrBeast: 

He’s YouTube’s top creator, with an estimated net worth of a jaw-dropping $105 million.

Did you know there are over 62 million creators out there? 

They make videos about everything from cooking to cat memes. It is like a massive talent show on YouTube.

And speaking of MrBeast, he’s not just rich; he’s YouTube’s highest-earning creator. His estimated earnings? A mind-boggling $54 million.

YouTube has a cool feature called clipping. It lets creators cut out cool bits from live streams. They have done it over 14 million times.

Get ready for this—30,000 hours of video content are uploaded to YouTube every single hour. That is a lot of watching.

Creators are unstoppable. They upload 500 hours of video every minute. It is like they never stop.

Ever wonder how much YouTubers make? 

On average, they earn about $18 for every 1,000 views. So, those funny cat videos could be paying someone’s rent.

Here’s something nice: 55% of the money earned from a YouTube channel goes to the creator. That is a big thumbs-up for their hard work.

YouTube Shorts Statistics:

YouTube has lots of videos. Some are regular, and there are also a ton of Shorts. There are around 865 million Shorts on YouTube from about 47 million channels. Every month, about 25 million new Shorts are added, and the number of channels keeps going up by about 1 million. If things keep growing like this, there will be more than a billion Shorts on YouTube by September 2024. And by 2030, there could be as many as 3 billion.

Between May and July 2022, there were a lot more Shorts uploaded, but then fewer in August and September. This drop happened because there was a rise in spam content. YouTube changed some rules in August to stop the spam. They said channels need at least 1,000 subscribers and 4,000 watch hours to make money from their videos. And recently, in February and March 2024, YouTube got rid of over 2 million Shorts accounts to keep the platform safe.

  • YouTube Shorts is really popular. People watch them a lot—like, 70 billion times a day.
  • Since it started in 2020, about 2 billion people have used Shorts every month. 
  • Shorts that are at least 50 seconds long usually get about 4.1 million views each. Even those that are 50-60 seconds long still get about 1.7 million views. 
  • Most Shorts are pretty short, about 20 to 40 seconds, which is perfect for quick fun.

Almost half of the biggest advertisers in the U.S. put their ads on YouTube Shorts. And about 1 in 6 Shorts falls into the “Entertainment” category. These numbers show just how much people like watching and making Shorts on YouTube.

YouTube Premium and Music Statistics:

  • Global Subscribers: Around 100 million people worldwide are subscribers of YouTube Premium & Music. That is like having a massive concert audience.
  • U.S. Fans: In the United States, over 27 million users pay for YouTube Premium & Music. It is like having a VIP pass to the coolest music festival.
  • Worldwide Reach: YouTube Premium & Music have fans in over 100 countries and regions. It is like a global dance party—everyone’s invited.

YouTube TV Statistics:

Did you join YouTube TV to watch NFL Sunday Ticket? 

Let’s see how people around the world felt about the big change in NFL providers with these YouTube TV facts:

  • Lots of TV Watching: Every day, people watch a whopping 1 billion hours of stuff on YouTube TV using their TV screens. That is a huge amount of time spent watching.
  • Many Subscribers: Right now, about 8 million people pay for YouTube TV. That is a lot of people who like using YouTube TV for their entertainment.

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